Professional profile
SEO and digital strategy professional with experience since 2016 leading organic growth, web architecture, content, and digital experience projects for companies across different industries and markets. I combine strategic direction with hands-on involvement in research, implementation, analytics, and reporting, working with business owners, internal teams, and specialists to turn data and business goals into actionable priorities.
Experience
Cubo SEO
— Present
Founder & Strategy Director
Lead SEO and digital projects for service businesses, B2B companies, tourism, construction, technology, ecommerce, and other sectors in Mexico and international markets.
- Analyze businesses, markets, and digital opportunities to define strategies, priorities, and growth roadmaps.
- Design and lead SEO strategies that connect demand research, search intent, information architecture, technical SEO, content, authority, and measurement.
- Coordinate web development and redesign projects that connect SEO, UX, the customer journey, content, and conversion.
- Work directly with business owners, marketing leads, developers, writers, and specialists to turn strategy into implementation.
- Build reporting systems and dashboards to interpret Search Console, analytics, rankings, user behavior, and other signals that support decision-making.
- Integrate AI and automation to support research, analysis, content, prototyping, and workflows while maintaining strategic judgment and human review.
Selected experience
International B2B
Led SEO strategy, architecture, content, and measurement for an international technical company, coordinating business needs, search demand, and implementation teams.
Editorial platform
Designed and developed a custom WordPress editorial system with publishing logic, content management, PDF print edition, and integrations.
Bilingual travel / ecommerce
Audited, restructured, and redesigned a bilingual platform built on WordPress, Elementor, WooCommerce, and WPML, connecting SEO, UX, and the conversion experience.